Social media is about creating relationships, making personal connections, and forging friendships, which is worlds apart from hard-sell marketing.
Seth Godin says, “When you think of the real communities you belong to, your family, your best friends, the tribes that matter…the decision [on how to behave] is easy. We don’t try to earn a little extra money when we split the bill at dinner or calculate market rate interest on a loan to a dear friend. Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine.”
SOCIAL MEDIA GAINS MOMENTUM WHEN…
- Your talents or products gain wider recognition through engaged conversations across multiple channels
- Your content is shared, building a larger fan base
- Your followers buy what you produce and spread the word online
THE BIGGEST CONVERSATION ON EARTH
I encourage participation in social media because it will spread your message into areas where a huge percentage of the people that love your products spend their time.
* Facebook alone is bordering on 1 billion active monthly users.
It is just good business to participate in that type of pool.
LET’S GET STARTED
Social media is about engaging in different types of conversations. We will do the same, having an active engagement and commitment to one another to create a social media plan that’s right for you.
SOCIAL MEDIA PRICING
* Blog posts (research+writing)—$100 each
* Social media posts—$50 per post (except for Google+, which is $25)
Social Media Overview
Blog posts—research, writing, links, images, SEO
Facebook—re-posts from blog + cartoons, infographics, industry/company news
Twitter—re-posts from blog + re-tweets from industry followers, industry/company news
LinkedIn—one business-related post per week
Instagram—images reflect lifestyle of brand
Pinterest—boards reflect different aspects/associated aspects of business with links back to client’s website
Google+—mirrors blog and Facebook