A Northern California ranch that raises grass-fed beef and lamb recently asked me to design a website that would support their efforts to sell online as well as giving members of their monthly clubs a chance to place orders.
They wanted a site that felt rustic and simple, like their ranch. Earthy colors, illustrations, and photography from their lands, kept the mood homey, and a clean and simple layout made things easy to navigate.
Simplicity in design amplifies their message of reaching out to people with whom they already have long-term relationships of trust and value. It doesn’t hurt that their meat is the very best, from a health perspective: beef from grass-fed animals has lower levels of unhealthy fats and higher levels of omega-3 fatty acids, which are better for cardiovascular health. Grass-fed beef also has lower levels of dietary cholesterol and offers more vitamins A and E as well as antioxidants. The study found that meat from animals raised entirely on grass also had about twice the levels of conjugated linoleic acid, or CLA, isomers, which may have cancer fighting properties and lower the risk of diabetes and other health problems.
I like honest design that supports good products.