Ten years ago, you had a wide range of excuses for being a lousy visuals person.

Starting with no talent, leading to no skill, and going from there. But now, in a world where it is expected that professionals will be able to make beautiful powerpoint slides, handsome business cards, clever bio photos and a decent website, it’s as important as driving. And easier to learn and do, and requiring less talent.

No, most people will never be gifted designers or breakthrough designers. But there’s really no reason not to be really good.

I put together a page with some blogs, books and sites you can check out. An hour a day for a month and you won’t have to hide your face in shame. Sure, hire the very best in the world when you need a breakthrough. But you don’t have to pay for better-than-mediocre graphic design. You can do it yourself.

The fact is, business people do copywriting, simple legal and accounting work and more, on their own, every day. You compose your own email, don’t you? Getting pretty good at things is merely a first step, but one that you need to take in order to be ready to spend the money to get great.

Seth Godin

[Illustration by Michael Omar]